It has been said time and time again that webmasters must view web hosting companies as their silent business partners. Yet some webmasters neglect to take advantage of business class web hosting and instead elect to operate on a cheap, inefficient platform – simply to save a few dollars. When speaking in terms of quality and functionality there are several differences between free hosting providers and those who offer a professional, business oriented web hosting service. It is essential for business success that the webmaster clearly understands the pitfalls associated with doing business over a free server.
A well established web hosting company will provide e-commerce and business oriented webmasters with several key elements to ensure consistent uptime and ongoing success; bandwidth, resiliency and scalability for instance. Another crucial element of required to bolster business success is the availability of email boxes and reply forms. It is uncommon for low-key or free web hosting companies to provide such tools and elements; in order to achieve success online it is imperative that a business minded webmasters enlists the service of a web hosting company that is capable and experienced in the world of online business hosting.
While it is not uncommon to see a business website hosted on a free server, it is highly unadvisable. Web hosts providing free service often lack the tools and expertise necessary to compete in the corporate world. Using a free host to house a business web site only makes the business appear unreliable and incompetent.
There are many compelling reasons for a webmaster to navigate away from free hosting platforms; unreliable service, shared IP addresses, increased Spam, jammed ad placements and the inability to operate on a unique domain name. Contracting hosting service from a web hosting company experienced in enterprise domains enables webmasters to mitigate these risks. E-commerce hosting provides access to efficient and reliable servers, adequate disk space and an array of business essential tools and features designed to enhance business success.
Business class web hosting companies are able to provide webmasters with dedicated IP addresses, a huge advantage in the business world. In a competitive environment a dedicated IP address only helps to set a web site apart from the millions that already exist on the World Wide Web. While it may be tempting to select a free web hosting platform it will only end up costing money, time and effort in the long run.
Web Hosting Packages Explained: Part One
The features and options provided by web hosting companies are so extensive that for a novice webmaster selecting the right service can be both unnerving and confusing – especially when the features are presented online in a condensed or over drawn format. The majority of features provided by web hosting companies can easily be broken down into 9 major categories; Operating System, Web Server, Bandwidth, Disk Space, Domains, Email, FTP, Database, Control Panel.
- Operating System: The operating system can be defined as the software on a computer that manages the way different programs use its hardware, and regulates the ways that a user controls the computer. The operating system controls the physical infrastructure of the server and helps to enhance the use of RAM, disk space and CPU usage. When it comes to web hosting, the operating system supported by the web hosting company does not need to be the same as the operating system used to create the website since most managerial functions are driven through a web GUI.
The most common operating systems supported by web hosting companies are Windows and Unix, and correctly choosing between the two is essential to overall success. It is recommended that webmasters carefully research the applications that they wish to operate on their websites and confirm that they are compatible with the hosts’ operating system. For example: If the webmaster intends to run MSSQL database or ASP then they will require a Windows based operating system in order to support Microsoft technologies.
Other areas of consideration revolving around host operating systems include server selection. If a webmaster requires a virtual private server they will be given access to a dedicated virtual operating system. While VPS are certainly more expensive than shared packages, they provide webmasters will greater configuration and control.
- Web Server: Microsoft IIS and Unix Apache are two of the most commonly available web servers. Neither is without their own unique set of challenges, as with operating systems web server success is dependent upon the applications being run on them. Since Apache is a Unix product it provides greater support for open source technology and is ideal for webmasters intending to take advantage of applications such as; PHP, PERL, and Python.
Since SSL certificates are hosted by the web server and therefore depend upon the servers ability to encrypt and verify data transmission it is advisable to avoid web hosting companies the offer free SSL share certificates as there is a heighted risk of server crash.
- Bandwidth: The term bandwidth refers to the measure of available or consumed data communication resources often expressed in bits. Speaking of bandwidth as it relates to web hosting refers to the amount of data that is consumed by a website on a monthly basis. It is important for new webmasters to remember that even the most complex web sites seldom use the maximum bandwidth allotment provided by most web hosting companies.
It is not uncommon for web hosting companies to tempt new consumers with the promise of ‘unlimited’ bandwidth. What unlimited bandwidth actually refers to is what is considered to be unmetered bandwidth. When selecting an unlimited package, carefully review the web hosting company’s terms of service for any clauses concerning the bandwidth allotment as many hosts will require webmasters upgrade their hosting package if they routinely consume mass amounts of bandwidth.